Unlock your business with CLEG Consulting, where innovation drives results. Eddie Gardner, a pioneGrow your SME or startup with CLEG Consulting's AI-powered marketing solutions. We offer tailored strategies, creative direction, and proven results. Book your free strategy session today!er in AI-powered marketing and award-winning creative director, is poised to revolutionise your brand's presence.

Transform your Brand with
AI-Driven Marketing Solutions.

Achieve growth with our tailored strategies and proven expertise.

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Why Choose CLEG Consulting?

At CLEG Consulting, we combine award-winning creative direction with advanced AI technology to craft meaningful brands for SMEs, startups, and marketing teams. Our tailored marketing solutions are designed to deliver practical results, helping your business connect effectively with your audience and achieve measurable growth.

What Sets Us Apart:

Experience and Modern Techniques
‍With 25 years of experience, we're pioneering AI integration in marketing—helping our clients stay ahead while relying on time-tested strategies.

Results-Driven Approach
We consistently deliver an average 40% boost in marketing efficiency and a 25% reduction in customer acquisition costs for small and medium-sized enterprises.

‍Tailored Solutions for Your Challenges
Using deep analysis and AI-powered insights, we create customised marketing strategies to meet your unique needs.

‍End-to-End Excellence
From thorough audits to AI-driven research and data-based campaign planning, we ensure continuous optimisation and impactful outcomes.

Client Success Story:


"CLEG Consulting transformed our approach to marketing. Their AI-driven strategies helped us achieve a 60% increase in qualified leads within just three months."

‍‍Stephen Higgins, CEO

Trust Indicators:

👉 Book your free strategy session today

CLEG Consulting Designer sketching a company logo on a graphic communications

Brand Strategy and Identity

Building a strong, authentic brand is essential for SMEs and startups looking to stand out in today's competitive market. We collaborate with you to develop a brand that genuinely resonates with your target audience and reflects your unique identity. By combining our expertise with modern insights—including the thoughtful use of AI in branding—we ensure your brand strategy is effective and relevant.

  • Brand audits and strategy
  • Market research enhanced AI analytics
  • Data-driven brand positioning
  • AI-assisted audience analysis
  • Messaging and tone of voice
  • Visual identity development
  • Brand guidelines
  • Name generation
  • Award winning rebranding services
Abstract representation of AI connecting with business processes with CLEG Consulting

AI Integration, Training and Custom GPT Solutions

Use artificial intelligence to enhance your business operations and marketing efforts. We provide practical AI solutions tailored to your needs, helping you optimise workflows and personalise customer experiences.

  • Custom AI training, support and workshops
  • Custom ChatGPT agents for businesses
  • Workflow / repetitive task automation
  • Personalised marketing
  • AI-assisted content creation
  • Process optimisation
  • AI-driven data analysis and insights
  • AI integration consulting
  • AI-driven data analysis and insights
  • AI brand guideline best practice development
CLEG Consulting team working on digital marketing plans with laptops and tablets

Marketing Strategy and Campaigns

Effective marketing connects you with your audience where they are. We craft marketing strategies that leverage digital channels to increase your visibility and engagement, especially for SMEs and startups.

  • Marketing strategy development
  • Campaign planning and execution
  • Content marketing
  • Social media management
  • Email marketing campaigns
  • Search engine optimisation (SEO)
  • Paid advertising (PPC)
  • Marketing automation
  • Customer journey mapping
  • Lead generation and nurturing
  • Analytics and reporting
CLEG Consulting Creative director guiding a design team during a meeting

Creative Direction

Bring your ideas to life with our creative direction services. We guide your projects from concept to completion, ensuring every element aligns with your brand and communicates your message effectively. Our expertise spans both digital and traditional media, allowing us to create integrated campaigns that connect with audiences.

  • Creative consulting
  • Art direction and design leadership
  • Cross-media integration
  • Innovative campaign concepts
  • Traditional media: TV, radio, outdoor advertising
  • Experiential advertising, events, and conferences
CLEG Consulting Designer sketching a company logo on a graphic communications

Digital Design

In the digital age, user experience is paramount. We design user-focused digital experiences that are visually engaging and easy to navigate.

  • Website design and development
  • User experience (UX) design
  • Responsive web design (mobile first)
  • AI-enhanced design services
  • UI/UX audits and design
  • Landing page design
  • Design templates for ads and emails
Illustration of the BowTie Campaign Lifecycle stages in marketing strategy

BowTie Campaign Lifecycle Framework

Optimise engagement before, during, and after your campaigns, launches, and events with our proprietary BowTie Campaign Lifecycle framework. This approach moves beyond traditional marketing funnels, encompassing the full journey from building awareness to fostering brand loyalty.

  • Pre-launch strategy
  • Launch execution
  • Post-launch engagement
  • Integrated marketing channels
  • Performance analytics
  • For more details go to my Linkedin
Brands I've worked with
With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Jameson.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Visa.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like HeinekenWith over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like HSE.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like VHI Healthcare..With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like RCSI Hospitals..With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like PTSB.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like RCSI..With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Clayton HotelsWith over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Absolut.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like the NHS.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Standard Life..With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Renault.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Bord GĂ is Energy.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Maldron Hotels/With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like The Irish Times..With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Ramsay Health Care.are.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Jameson.With over 20 years of experience in marketing, design, and creative direction, I've had the privilege of working on iconic brands like Visa..
Eddie Gardner's portfolio
CLEG Consulting -Memorable Branding: Stand out in the crowd with captivating logo design, compelling brand messaging, and cohesive brand identity development.
Unlock AI-driven marketing with CLEG Consulting. Innovative solutions await
CLEG Consulting -Memorable Branding: Stand out in the crowd with captivating logo design, compelling brand messaging, and cohesive brand identity development.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
Targeted Marketing: Reach your audience effectively with tailored marketing strategies, including branded marketing launch.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
CLEG Consulting - Memorable Branding: Stand out in the crowd with a consistent brand architecture system across all communications
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.
rive Growth: Strategize your brand positioning, messaging, and identity with our comprehensive services. Let's shape your brand's narrative together.
CLEG Consulting Transforming Brands: Integrated Brand Solutions for Lasting Growth. Strategy, Branding, Marketing, Digital Design, AI Integration.

The Future of Marketing: Why AI is the Key to Success

POSTED:
8 October 2024

The Growing Role of AI in Marketing

AI is revolutionising the marketing world by helping marketers automate repetitive tasks, make data-driven decisions, and enable more precise targeting. These capabilities allow marketers to reach the right customers at the right time, and to do so efficiently. AI has rapidly become an essential tool for companies looking to optimise their strategies and deliver personalised experiences at scale. With AI's ability to process vast amounts of data, marketing is evolving from intuition-driven decisions to a model that leverages data to deliver tangible results. AI is not just a tool—it is becoming the brain behind effective marketing campaigns.

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"With over 25 years of experience, I’ve seen many marketing trends come and go, but AI is here to stay—and it’s revolutionising how we connect with audiences and drive results."

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How AI Drives Marketing Automation

AI is revolutionising the marketing world by helping marketers automate repetitive tasks, make data-driven decisions, and enable more precise targeting. These capabilities allow marketers to reach the right customers at the right time, and to do so efficiently. AI has rapidly become an essential tool for companies looking to optimise their strategies and deliver personalised experiences at scale. With AI's ability to process vast amounts of data, marketing is evolving from intuition-driven decisions to a model that leverages data to deliver tangible results. AI is not just a tool—it is becoming the brain behind effective marketing campaigns.

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Personalisation and Customer Insights

Today’s customers expect personalised experiences, and AI makes this possible. By analysing data such as past behaviours, preferences, and interactions, AI allows marketers to anticipate what customers want and when they want it. This means brands can deliver timely, relevant content that engages customers effectively. For example, AI can create product recommendations tailored to each user, send targeted email offers, or adjust website content dynamically based on real-time behaviour. Personalisation is no longer optional; it’s a key driver of customer loyalty, and AI makes it scalable.

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CLEG’s Success Stories

AI is an incredibly powerful tool—but it’s only effective if it fits seamlessly into your business. At CLEG Consulting, we help you harness the potential of artificial intelligence to improve your business operations and marketing efforts.

Whether you need custom AI training, support in developing ChatGPT agents, or help integrating AI to streamline workflows, our solutions are tailored to your unique needs. We believe in making AI accessible, ensuring each implementation is practical, efficient, and designed to meet your business goals. By optimising workflows and offering personalised customer experiences, we help you leverage AI in ways that make an immediate impact.

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Addressing Common Myths

There are a few misconceptions about AI in marketing, and it’s important to set them straight. One common myth is that AI will replace human marketers. The truth is, AI is a tool that enhances human creativity and strategic decision-making. While AI can analyse data and automate mundane tasks, human marketers bring critical thinking, empathy, and storytelling—all of which are vital to effective marketing. AI helps lift the heavy work, empowering marketers to do what they do best: create engaging campaigns that build real connections. With my diverse experience across different facets of marketing, I've seen how technology can amplify human talent rather than diminish it.

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The Future is Now

AI isn’t just a buzzword for the future—it’s already here, shaping how the most successful brands operate. Those who embrace AI today are positioning themselves to lead tomorrow. Early adopters of AI are gaining significant advantages by gaining deeper customer insights, adapting faster to market changes, and creating impactful campaigns that outperform their competitors. AI is set to grow even more essential to marketing success, and having worked in this evolving industry for over two decades, I know that AI is a trend with staying power.

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"AI excels at providing data-driven insights, automating time-intensive tasks, and predicting future trends, while humans excel at empathy, creativity, and big-picture thinking."

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The Future of AI and Human Collaboration

The future of marketing is rooted in collaboration between AI and human expertise. AI excels at providing data-driven insights, automating time-intensive tasks, and predicting future trends, while humans excel at empathy, creativity, and big-picture thinking. The combination of AI’s analytical power and human intuition will transform marketing campaigns, elevating their impact and effectiveness. Over the years, I’ve learned that the most successful campaigns are built on both technological prowess and human understanding—something we focus on in every CLEG Consulting project.

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Request a free AI consultation to assess your business needs and discover how AI can transform your marketing strategy. If you have any questions about how AI could fit into your marketing plans, feel free to ask me—I'd love to share my experience and help guide you.

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Eddie Gardner

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